Tackling Twitter: Finding Followers
25 Oct
One of the first things that most online marketing strategy consultants are going to suggest to companies is to take advantage of social media platforms for growing business. Among the largest platforms out there is Twitter, but many of the people and businesses that have already started tweeting are finding it a little less rewarding than they had first suspected. If you are having trouble increasing the number of followers you have on this social networking site, then this article is for you.
Get the Word Out
Among the biggest mistakes made by companies using Twitter today is being shy about it. No one is going to take the time to hunt for you on a giant site like Twitter if they don’t know that you are one of the millions of tweeters writing each day. So, let people know that you are tweeting. Include this information in the bottom of emails, on other social media platforms, on your website, and in posts on other’s sites. “Follow me” should be your new favorite phrase.
Keep it Up
Another bad move in the world of Twitter is infrequent tweets. Let the world know what you are doing because they want to know. Tell them every day, every hour, every twenty minutes if you must, but just keep tweeting. A warning, however, tweeting often is a good thing when there is something worthwhile to mention. It’s better to tweet once per day about something meaningful then twenty times per day about nonsense. It is a balance between too much and too little, but in the end error on the side of quality tweets and you will come out ahead!
Don’t Wait Until Dark
There are many activities that are better after work hours, but tweeting isn’t one of them. The best online marketing strategy consultants will suggest that you be sure to write when people are on and reading (people like to slip away from work and have a look at these platforms during the day). Also, you may not be at your best, when you tweet after work. Many of the most famous internet stories about “bad” tweets come when someone has had a couple of cocktails and started tweeting. This is your business, don’t let it be spoiled by a late night “great” idea that turns out to be a bad idea in the morning.
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