Social Media Management
Social Media is more than just the buzz word being thrown around at parties and business conventions. There really is an online movement that is being propelled by social media. In the time it takes you to read this page, over 24 hours of new video is uploaded to YouTube, there will be 45,000 tweets, and 42,000 Facebook status updates. Ask yourself as a business, how many of those will be about you?
The answer to that question is both scary and exciting. Scary because if your company is not monitoring the updates, how can you respond to what your consumers are telling you? Exciting because what better way to do market research than to monitor what is being said about you?
Most of the time, companies do not have a social media director or position in their company. I would expect that to change as more and more of today’s information is shared on social media websites. If your company does not have the expertise to manage your online pressence, then perhaps it is time to bring in a social media consultant to work directly with your company to build your online social network.
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