Pay-Per-Click Campaigns

Pay-Per-Click (PPC) campaigns is the great equalizer of the search engine results page. Often new businesses struggle to achieve top rankings in the search engines, especially in competitive industries. By using PPC, those same companies can pay to achive top rankings, just like anyone else on the internet. So if your business, is struggling to establish an online presence, one sure fire way to get their is through PPC.

PPC Campaigns | Click to Enlarge

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To make sure we are all on the same page, review the chart to the right.

  • Pay-Per-Click Campaigns are located on the top of the search results, and to the right of the search results. These are all listings of businesses that are willing to pay each time someone clicks on their link.

  • Organic Rankings occur naturally based on a complex algorithm maintained by each search engine. Companies that appear here have arrived the old fashion way, they earned it.

You will notice that the companies who organically rank well are not using PPC. However, businesses that are not showing organically feel the need to promote themselves through PPC.

By using a successful PPC campaign, you can easily determine your return on investment (ROI). For example, your company sells blue widgets, for an average price of $50.00. How much of that $50 would you be willing to spend in order to generate a single sale you otherwise would not have received? Well, if your profit on each sale is $10, then it reasons to be that you would be willing to spend something less than $10 to gain that sale. So when evaluating your PPC campaign, it will be important that you your total clicks per sale costs less than $10. Said another way, if I told you for each $5 in PPC, you would generate one sale, you would gladly take that sale, leaving you at $5 profit per sale.

Pay-Per-Click campaigns are used by large and small companies across the globe, now is the time to see if you business should be running a PPC campaign.